Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!
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Great Customer Service
It’s Halloween this Thursday, so originally, I thought I would write about something scary and spooky. But I did that two weeks ago when I wrote about crappy customer service, and what it means and its outcomes. I promised then that I would write a TMC with ideas...
Defining Partnerships
Today, I am in Toronto attending the Partnership Conference. I have been to this event before and am back again. I often ponder the term “partnership”. Lol… it is in our company name! Partnership Group – Sponsorship Specialists®. Often it is interchanged with...
Customer Service – Why Can’t We Get It Right?
Yesterday was Thanksgiving and I have much to be thankful for. I am extremely thankful for my wife of 24 years being in my life, and so supportive of me and our entire family. I am grateful for our daughter and all that she has grown to be over the last 19 years. I am...
Sponsorship Revenue – Capital or Operational?
I often hear people talk about their upcoming capital campaign for the building of a new performing arts centre, arena, pool, or classroom block. They might need to raise anywhere from a few hundred thousand to hundreds of millions of dollars. And of course, they...
Growing Your Success
Success appears through many windows, and it takes several paths or door openings to get there. There is the old line about the overnight success of a business, athlete, or individual and their organization, charity, or whatever. Typically, that “overnight success”...