May 26, 2014 | Sponsorship Update (in the news!), Sports
Canada’s best and brightest curling minds will gather in Niagara Falls, Ont., in August for the first Canadian Curling Association Summit. The four-day Summit, scheduled for Aug. 24-27, will feature a blend of workshops, panel discussions and keynote addresses...
Jan 17, 2014 | Sponsorship Update (in the news!), Sports
Tim Hortons will remain as the title sponsor of two of the biggest curling events in Canada. The chain has extended its sponsorship agreement with the Canadian Curling Association through 2018. Tim Hortons has been the title sponsor of the Canadian men’s...
Dec 9, 2013 | Event Sponsorship, Sponsorship Update (in the news!), Sports
Coca-Cola partners with the TORONTO 2015 Pan Am/Parapan Am Games as the Official Supplier of Non-Alcoholic Beverages. The company, a proud sponsor of the Olympic Games since 1928, will refresh athletes, officials and spectators with its broad assortment of products,...
Dec 2, 2013 | Sponsorship Update (in the news!), Sports
L’Oréal Paris Men Expert has entered into a three-year partnership with the National Hockey League (NHL®) for the 2013-14 season, marking the beauty brand’s first sports sponsorship. The number one skin care brand in Canada will encourage NHL fans to...
Nov 13, 2013 | Naming Rights, Sponsorship Update (in the news!), Sports
The Canadian Women’s Open golf tournament has secured a new sponsor. Golf Canada, the LPGA Tour and the Canadian Pacific railway company recently announced the three-year sponsorship deal. The tournament will be renamed the Canadian Pacific Women’s Open....
Nov 4, 2013 | Sponsorship Update (in the news!), Sports
Mark’s, the leading retailer of casual and industrial apparel and footwear in Canada, together with the Canadian Football League (CFL), recently announced an exclusive national partnership that establishes Mark’s as the official casual wear retailer of the...