Mar 12, 2024 | Tuesday Morning Commentary
Can you leave every conference you attend saying, “That was worthwhile and a great investment”? This week, I am at the Sport Event Congress (SEC) for Sport Tourism Canada. Two weeks ago I was at the WSC® Municipal Sponsorship Summit and in the next while I will also...
Mar 5, 2024 | Tuesday Morning Commentary
Cause marketing is on the upswing again. More and more charities are trying to focus on bringing in cause marketing partners. Many businesses are looking at cause marketing as a viable marketing channel in their sponsorship portfolio. Whether you are the charity...
Feb 27, 2024 | Tuesday Morning Commentary
You have an extra day this month. Normally, tomorrow would be the last day of February, but since it is a leap year, you get an extra day! What are you going to do with it? First though, you need to look at all the myths, truths, and circumstances around February...
Feb 20, 2024 | Tuesday Morning Commentary
For both brands and properties in the sponsorship world, there are several customers at your doorstep. For the property, the actual sponsor is a “customer”—but so is the donor to your charity, patron of your theatre, season ticket holder to your sport organization,...
Feb 13, 2024 | Tuesday Morning Commentary
Tomorrow is Valentine’s Day—the day we share our love with our loved ones. Perhaps you will bring home flowers or chocolates to your partner. Maybe it will be a romantic dinner for two. If you have young kids, they are probably heading to school with lots of little...
Feb 6, 2024 | Tuesday Morning Commentary
I was with a client last week who was worried—worried that the “big pitch” they had out there was going to go sideways. All I could tell them was to stop worrying. We reviewed every step we had taken. We reviewed the prospect’s objectives, how we proposed to deliver...